The hidden pattern behind Model S, 3, X and Y

Say the names of Tesla’s four best-known models out loud, in the order they were planned: Model S, Model E, Model X, Model Y. Hear it?

The joke

Elon Musk has confirmed publicly that the lineup was meant to spell S-E-X-Y. The Model S sedan arrived in 2012 and the Model X SUV followed in 2015. The smaller, more affordable sedan in between was going to be the Model E. The pun was deliberate.

The Ford twist

There was one problem. Ford held the trademark on “Model E”, and it was not letting go. Rather than fight it, Tesla named the new car Model 3. The early badge used three horizontal bars, which, if you squint, still reads a lot like an E. The joke survived, just slightly disguised.

Completing the set

The Model 3 was unveiled in 2016 and reached its first customers in 2017. The Model Y crossover followed in 2020, finally completing the word. S, 3, X, Y. If you have ever wondered why one Tesla carries a number while its siblings get letters, now you know.

The lineup today

The joke has turned out to be good business. The Model 3 and Model Y now make up the large majority of Tesla’s sales, and in 2023 the Model Y became the best-selling car in the world. Not bad for a pair of names that started as a punchline.

Next time someone asks why Tesla’s range is named the way it is, you have the answer, and a slightly cheeky one at that.

General information only, not tax, financial or legal advice. CAILO is not a registered tax agent, so speak to one before relying on this for a claim or return.